BRAND CONSULTING / MEDIA / PR

Wisdom to create, promote, and protect your brand.

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BRAND CONSULTING

We have over 25 years of experience coaching business owners and leading organizations through strategic planning processes through private consulting or group facilitation. Consulting services include:

  • Brand Positioning
  • Marketing Strategy 
  • 1:1 Advisory Services
  • Core Values Identification/Clarification
  • Mission & Vision Statement Creation
  • Strategic Plan Development
  • Group/Board Facilitation
  • Research Management
  • Focus Group Facilitation
Let's Talk About Invigorating Your Brand.

AD CAMPAIGN STRATEGY & MEDIA BUYING

The Science of Marketing & The Art of Creativity

Reaching people to become your customers or supporters. Creating the right position in the marketplace for your brand. Delivering content via the correct media. This is the science of advertising, and its goal is to maximize the reach and cost-effectiveness of campaigns so your message gets seen more by the people who will benefit from what you’re offering. 

In the beginning there was newspaper, and it was good. Then came direct mail, radio and television, and they were good. Today there is online, social, streaming, CTV, OTT, satellite, and programmatic AI-driven media, and they are also good.  Advertisers now face media that is more fragmented than ever, but the sophistication of media has also increased which means we can implement additional strategies to laser-target the customers or supporters you serve. It’s more important than ever to allocate budgets strategically and to create campaigns that are memorable and motivating. Where the science of marketing and the art of creativity meet, successful campaigns are born.

Ready for a Powerful Ad Campaign with Intelligent Media Planning?

Public Relations

Being able to direct the brand image of your organization is a powerful ability. It takes attention, intention, planning, and the execution of a sound plan. Public relations is often intentional when something goes wrong, or there is an accusation of wrongdoing, and for those occasions a crisis communication plan should already be in place. But public relations can also build a brand’s reputation. It can garner the attention of people you hope to attract and serve. A good Public Relations plan can place you in front of potential customers, grab their attention, and gain their trust. So whether you need a strategy to build brand awareness and advocacy, or a plan to be prepared in the event of a crisis, we can help.

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